3 Advantages Of Using Instagram For Small Businesses

Instagram is a well-known software that users use because it allows them to shoot and share unique photos. However, there is a great deal more to Instagram than first appears to be the case. When you look past the interesting photographs, you’ll notice how influential it can be for your company.

When you look at it more closely, you’ll notice that Instagram has the potential to become your next great marketing tool.

And considering the ever-increasing number of people who use this app, it is something that small enterprises and nonprofit organisations should investigate.

Here are three reasons why utilising Instagram for your small business might be beneficial to you.

Benefit 1: a more personal touch

When I talk about the “personal touch,” I’m not talking about the paint on your office walls or the design of your business cards. What I’m referring to here is your character outside of the context of your company. You, like many other people who run small businesses, may have spent all of your resources, taken a significant risk, or quit a job in an office in order to pursue what you love. But the vast majority of your clients are unaware of that fact about you.

Instagram is the ideal platform for demonstrating to clients the more personable aspect of your brand. If you do this, you will not only make your company more personable, but you will also produce an impact that will be remembered by both your existing and potential future clients.


Your consumers will have a better understanding of your function in the company if you provide them with a glimpse into the inner workings of how you manage day-to-day operations. This may be a picture of you at a meeting, or it can be a video of you pulling a prank on a fellow employee. These kinds of straightforward photographs and films may be created in little than five minutes, and they will lend an endearingly personal air to the presentation.

Benefit 2: New demographic

Images shared on Instagram serve as a medium that facilitates communication between users located in different parts of the world. As soon as you begin making use of it, you immediately expose yourself to an entirely new group of individuals from that demographic. This can only be a good thing for the vast majority of small company owners, but this does depend on the demographics of your ideal customers.

Over 150 million individuals are currently using Instagram, and every day 55 million new photographs are submitted to the platform. Take advantage of the fact that there are so many people involved in this tremendously huge network. Engage in conversation with prospective clients!


It’s not that difficult at all. After downloading the app, you can immediately begin developing your presence on Instagram. The most effective approach to interacting with a new demography is to maintain an openness to new relationships and to be active.

Benefit 3: Network

It’s easy to be distracted by all of those stunning shots, but as I indicated earlier, there’s more to Instagram than just the photos. Instagram is similar to other social networking sites; thus, you should make the most of it and network!

individuals were able to more easily meet new individuals and develop connections because to the creation of social networks. Engage in conversation with a brand-new group of individuals who are connected to one another. As a result of this, you may get new followers, prospective new clients, or new business partners.

And this is not the end of the story. Both Facebook and Twitter may be accessed through Instagram. Because of this, it will not be difficult for you to join all of your networks and utilise them interchangeably without experiencing an excessive amount of stress.


If you follow, like, and comment on other people’s posts, you’ll start to see an increase in the number of people to follow you. When you link your Instagram account to your Facebook and Twitter accounts, you’ll be able to add to the number of friends and followers you already have. And don’t forget that, just like with any other social network, you need to be active if you want to continue to expand your profile and keep what you’ve already created going strong.

So taking interesting pictures and films can accomplish all of the aforementioned goals?

It is said that a picture can tell a story better than a thousand words. Pictures are worth a thousand words, and when utilised effectively, they can propel engagement. Instagram has the potential to become a strong channel that enables you to show clients the personal aspect of your business, connect with new prospects, and network in order to develop meaningful connections. Pinterest is another another excellent social media network that encourages user participation via the use of visual content.