Inbound marketing may be made more personal by using social media, which allows for two-way communication with your target audience.
It’s an excellent platform on which to provide value to your consumers by way of spectacular content, respond to questions, make contact with brand champions, and build a dedicated fan base.
These are five tried-and-true methods for connecting with your target audience and retaining their loyalty. Continue reading to learn how to use the magnetism of unselfish social media to attract clients to your company.
Giving back, taking a back seat, and letting your consumers take the lead is the way to go…
If you want to know what people want, ask them
If you were to pick one person to represent your brand, who would it be and why? Not your CEO or the PR team (though I do hope you know a lot about both of those things). Your clientele. For the simple reason that they are the ones experiencing your goods, services, and customer care. Focusing on your clients on social media is easy since it gives you a venue to pose thoughtful questions and receive instantaneous responses. Doing quick polls and surveys can help with this. Another option is to ask a straightforward question and solicit answers from the community.
The catch is that the survey itself must be of value to your clients and capture the interest in order to get them to fill it out, regardless of whether you give an incentive or not. To clarify, what do I mean by this? As a business, you should always put your clients’ interests ahead of your own when formulating your queries. Ask them what they want to see in their feeds or what new ice cream flavour they want you to make. Give them a cause to care, respond, and participate by listening to what they have to say and delivering on what they ask for.
Tell Your Clients That You Are The Experts Because
Do you wish you could do something heroic and feel like a hero? When a consumer has an issue, you can always come to their aid by finding a solution, and the best method to do this is through the immediate medium of social media. Take use of a monitoring service like Hootsuite to maintain tabs on all of the feedback you receive on social media, so you can quickly respond to any concerns that may arise.
The best way to handle consumer complaints or dissatisfaction is to confront the problem head-on and be as open and honest as possible. After expressing regret, you should explain the problem and the next step(s) you plan to take to fix it. It may be better to settle certain (more serious or sensitive) concerns away from public view, in which case you may choose to request your customer’s email address or phone number.
Signing off using your own name adds a genuine and intimate touch that may go a long way. After all, human contact is preferable to automated systems for your clientele. Respond to questions and comments with genuine warmth, not robotic roteness. Be free to inject some comedy and personality into your postings if the situation calls for it (though you should probably hold back when responding to complaints or irate consumers).
Disseminate material that is both useful and motivating
Every update to a social media platform’s algorithm highlights how critical it is to produce and disseminate high-quality material. It implies you’ll have to put in some serious effort to establish the worth of your material in order to rouse individuals from their routines and make it visible among the deluge of information flooding their feeds. My suggestion?
Go deep into the psychology of social media and find out what motivates individuals to post, what inspires them, and what they care about. Do you want to educate your consumers, make them feel knowledgeable, or provide them with a good time? Learn and provide. Remember that content may take several forms, such as interesting films (keep videos brief to hold short attention spans), striking pictures, informative infographics, alluring contests, and entertaining quizzes.
Take into account content created by users
The public is hungry to get engaged with your business; they want to see their names in lights, their faces on screens, and their voices heard. If you’re a well-known company, you can help them spread their reputation in the market. User-generated content (or material made by your customers and social media followers) may provide your consumers their much-desired 15 minutes of fame, appeal to their egos, and make them feel more connected in your community. Helping children feel like they have a place and a purpose in life is of utmost importance.
In order to generate interest in your product, you may host a contest in which entrants are asked to submit a hilarious vine featuring your product in action. You might even suggest that they write a blog article or share a selfie from their time at your resort on social media. While thinking of ideas for your next UGC (user generated content) campaign, feel free to let your mind wander.
Maintain Proper Time and Frequency
Finding the sweet spot between how often and when you post on social media is tricky. Why? So, you have to perfect the skill of delivering precisely the messages your consumers want when they want to get them and in the manner in which they like to receive them. Equally important is making sure you don’t post too frequently, which might upset your community and cause you to lose admirers. It’s not easy, but it’s well worth it to maintain a loyal following that adores your product.