Marketing products and services via videos is still one of the most effective ways to bring in new customers and keep the ones you already have coming back. You can use the vast variety of video content to accomplish many different aims, including but not limited to the following:
- Putting out brand-new goods.
- Featuring testimonials and examples of happy customers.
- Displaying tutorials and critiques of various products
- Offering exclusive access to company happenings, etc.
It’s a terrific way to interact with customers, gather information about what they think of products or services, and forge a bond with viewers. Also, video advertising can be helpful because it can entertain, inform, and stir up feelings.
Just what is a sales funnel, and why is it important to have one?
The sales funnel is a marketing concept used to define the steps prospective customers take prior to making a purchase decision. It’s common to divide a sales funnel into three sections—the “top,” “middle,” and “bottom”—but each company’s sales process will look slightly different.
Consumers are starting to view social media in a different light these days. More than just a place to share photos and short messages with your pals, these networks have many other uses. Customers might be exposed to your business through social media, and then make a purchase within the app itself. While planning your video sales funnel, it’s important to establish rapport with your potential customer no matter what you’re selling or offering. The following items are included:
Establish credibility by empathising with listeners
Establish credibility by giving people what they need and providing them with information.
Motivate people to take action by pitching them on the benefits of addressing their issues.
Connect with customers indefinitely by providing them with a satisfying experience after they’ve made a purchase.
Let’s think about how you might go about it by dividing your marketing initiatives into distinct steps of the sales funnel.
How to use social media to build a sales funnel using video in 9 easy steps
Are you prepared to make videos that fit into a social media sales pipeline? Once you’ve settled on the best content types and metrics to track, it’s time to start using videos to your advantage.
Let’s start building video-based social media sales funnels right now.
Create a profile of your ideal customer
Before anything else, you need to identify your intended audience. Create a “persona” that exemplifies your perfect client. Understanding your target audience will help you make more effective videos. Gather information from various sources such as social media, customer surveys, and more. Think about what people are looking for, where they spend their time online, and what content would appeal to them most.
2 Be active on social media platforms
Create profiles on the social media sites that your demographic already uses. Share posts, interact with your images, and team up with other creators in your field to reach your audience.
Third, show product videos when introducing the product
It’s up to you to decide what kinds of videos you’ll be sharing with your audience: instructional demos, in-depth critiques, live Q&As, and so on. The goal is to create videos that will either inform, amuse, or move your audience.
Introduce your product to potential customers with the help of short, interesting videos. Encourage people to learn more about what you have to offer by providing useful information and concrete examples.
Give out rewards
To get people to take the next step and buy your product, offer discounts or deals.
5. Share video content
Now that your videos are live, it’s time to get the word out and attract an audience. Influencer marketing, online advertising, and social media campaign creation are all examples of successful promotion strategies.
Try expanding your audience by using social media like Twitter, Instagram, and Facebook. To quickly and efficiently spread your videos to a wide audience, consider promoting them online. You can get people to watch your videos with the help of Google Ads, native ads, and YouTube Ads.
Make use of retargeting in step 6
Use retargeting ads to get back in front of people who watched your videos but didn’t convert. Advertise on social media to reach a more specific audience, and put more effort into building rapport with your audience than pushing a hard sale.
Seven, keep an eye on how things are going
Keep an eye on your video marketing funnel to make sure it’s producing the results you want. The success of your videos can be measured in a variety of ways. You can learn about your videos’ performance through metrics like views, shares, clicks, and comments. The results will show you where you can make changes and where you can expand.
8. Make your sales process as efficient as possible
Implementing the right metrics after they have been established will help guide your content strategy. This information is useful for optimising the sales process and boosting conversion rates. Think about how many videos you want to make each month and what you want to talk about in them. Make use of these indicators to modify and improve your strategy.
9. Try again with a slight variation
Your video marketing sequence should adapt as technology and consumer behaviour shift. Continually update and revise your funnel to ensure the most relevant and timely messages are being delivered to your intended audience.
The main takeaway is the need to prioritise high-quality video as a means of creating value throughout the entire marketing process.
Create attention-grabbing captions to go along with your visuals. As a result, more people will see your posts and you’ll get more attention. More people will see your posts if you use trending hashtags associated with your field. Finally, remember to monitor the statistics of your posts. It can show you what kinds of posts are most well-received by your readers, which will help you craft even better content in the future.