Nowadays, you can find just about anything on the internet. Bloggers and social media influencers are just two examples of people who enjoy themselves far too much by documenting mundane aspects of their lives online for the sake of amusing or enlightening others.
It’s not unreasonable to include brands and company pages among this group of people making content for the internet.
The good news is that there is a “not-so-secret” feature that provides insight into the performance of your posts beyond the standard metrics of likes and shares.
How to optimise your posts with social media data
Get your sights set
Learning your end goal(s) is the first step in producing high-quality content. Your content’s foundation should be the objectives you’ve set for yourself or your company. Determine the type of content you want to create by thinking about your objectives.
This method necessitates extensive research into your goals and target audience. Always assume a two-way conversation when posting online. Doing this for no other reason than yourself is unacceptable. There must be a wider audience for your writing.
Evaluate the benefits of each social media platform
As much as it might be appealing, spreading your efforts across every available medium might not be the best way to achieve your goals. Your goals should inform your choice of platforms.
If you’re set on blogging as your platform of choice, you might want to set up a genuine, self-hosted blog, which is the most adaptable choice and gives you the freedom to implement conversion campaigns at a later date.
Starting a blog for your company is the first step in using social media to drive traffic to your site. Using a Facebook page or Twitter account solely for sharing excerpts from your blog can be an effective way to attract new readers.
Set up your suite of analytics tools
Your social media analytics tool stack should be built around the specific platform you’re working in. Consider these resources as your personal Jarvis, working alongside you to help you make the most engaging content possible. They could tell you where you’re succeeding and where you’re falling short with the right equipment.
Analytics tools like Facebook Analytics are already integrated into most social media platforms. But if you want to go the extra mile, you can stack other online tools to make up for what the majority of built-it software lacks.
Produce an analysis of your social media activity
You may be wary of social media analytics because of the reputation they have gained, but put your faith in us when we say that they can help you to improve your work.
When delving into the world of social media analytics, you may come across a variety of terms and metrics that you have seen before but never bothered to learn. In case this is your first rodeo, know that it will take you a little longer to learn the ropes and fully grasp the meaning of a social media analytics report.
Learn the fundamental metrics that are specific to your platform before you start working on your report.
Analyze the information you’ve gathered
Obviously, if you don’t know how to interpret the data, none of the numbers will mean very much.
Get a notebook and take notes based on the following criteria:
- Look for extremes in your data, such as peaks and valleys.
- Try to pinpoint the time frame or range of times when these fluctuations were observed.
- Find the content that caused these fluctuations.
- Separate the high-performing posts from the low-performing ones.
Create content that reflects the data
The time has come to produce material that will interest your readers.
Since you’ve already done the hard work of analysing your previous output, you can look forward to the most exciting part of the content creation process.
Based on the report, you have a good idea of the topics that interest your target audience. Seems pretty simple, doesn’t it?
As we discussed before, the advent of the internet has made it possible to conduct virtually any transaction in the privacy of your own home. To keep the world from becoming chaotic, rules must be put in place to limit this kind of power. Not all constraints are bad, but many of them severely limit what can be accomplished.
Sixty-seven percent of internet users are located in countries that censor expressions of dissent against the state, the armed forces, or the ruling family.
Keep an eye on things and do some assessing
Social media analytics reports should be done monthly, quarterly, and annually to monitor progress and identify areas for growth. To keep up with the rapid changes in the digital world, content creators must be flexible in their approaches to updating their work for the web.
Document your progress (or jot it down if it will help you remember), and don’t forget to refer back to the initial objectives.
Adopt Social Media Analytics
Incorporating social media analytics into your content creation system can help you produce more meaningful, valuable content that will resonate with your target audience.
While mastering it may seem daunting at first, the more you learn, the more accurately you’ll be able to decipher your data. Learning analytics thoroughly takes time, but the payoff is certain.
The aforementioned advice should get you started on the path to producing more reliable, useful content for your social media accounts.