Facebook decided to acquire Snapchat because of the app’s popularity. However, Evan Spiegel, creator and CEO of Snapchat, finally rejected the $3 billion offer.
Facebook released its own version of Stories on Instagram in August of 2016 to compete with Snapchat.
Just what are “Stories” on Snapchat and “Instagram”?
When Instagram Stories initially debuted, it didn’t have a lot of features.
It took some time, but eventually they had an extensive collection of stickers, GIFs, and filters that could compete with Snapchat’s.
Finding the Best Medium for Your Needs
Given their similarities, how do you choose between them? Before deciding between the two options, you should consider the following two questions.
What you have to work out is as follows.
1. Where do members of your target audience often hang out?
The secret to social media success is to be where your target audience already is and to produce high quality content for them to consume.
Identify which of Snapchat and Instagram Stories your target demographic is more likely to utilise.
To further understand your target market, you should conduct an online poll and inquire as to the preferred social media channels.
2. Which Service Best Utilises My Skills?
Playing to one’s strengths is something that many individuals overlook when deciding which social media networks to include in their plan.
Since Snapchat and Instagram Stories are so comparable, you should compare the tools available on each to choose the one that best suits your needs.
3. Defending Snapchat’s Use of Story Format
Snapchat opened the path for other platforms to introduce Stories with a 24-hour time limit.
Following Snapchat’s lead, social media giants like Instagram, Facebook, and even Twitter developed their own versions of the app.
According to the numbers, Snapchat is still doing rather well, but it is starting to show signs of weakness in comparison to its rivals.
As of April 2021, Snapchat’s global monthly active user base has risen to 530 million, with more than 210 million “snaps” being produced daily.
There are more women than men using Snapchat, at 58%. Seventy-five percent of the Snapchat audience is comprised of users aged 13 to 34.
You may also use a timer to streamline your filming or prepare music to play in rhythm with your footage.
Instagram doesn’t let you add music until after you’ve edited your video. Snapchat lets you listen to your favourite tunes and record your own audio.
It’s a great way to reach out to a younger demographic.
Snapchat is a great way to contact people in your target market who are on the younger end of the age spectrum.
By participating, your brand may exhibit its human, lighthearted side, and you can meet new people.
Reduced levels of rivalry exist.
However, just because many firms appear to have abandoned Snapchat in favour of Instagram Stories doesn’t mean you should.
That’s great news since it means you have less competitors and more room to make your mark with the app.
Use geofilters to target a certain geographic area.
Snapchat users have the option of making their own geofilters to use as embellishments in their Story postings.
It’s a fantastic way to get the word out about shops and activities in your neighbourhood that only exist in the real world.
Snap Map users may now discover you and view your Stories, expanding your audience.
The truth is that Snapchat is doing quite well.
And if rivals aren’t there, you may seize the initiative to begin communicating with your core customers.
To increase your Know, Like, and Trust Factor, provide material that people would like.
Why You Should Use Instagram Stories
In terms of monthly active users, Instagram is sixth only after Facebook, YouTube, WhatsApp, Facebook Messenger, and WeChat, all of which have more than a billion.
In the United States alone, 140 million people use Instagram.
In addition, in 2020, Instagram was used for an average of 30 minutes every day.
Women make up 57% of Instagram’s user base, while men account for 43%. People between the ages of 25 and 34 make up the bulk of Instagram’s user base.
They function as a subset of a larger system.
Instagram provides a plethora of opportunities for evergreen content production. You may add films and photographs to your feed, and you can also share videos on IGTV and Reels.
You may use Instagram Stories to supplement your regular posts without worrying that your hard work would gone after 24 hours.
Recent posts are highlighted in the stories feed.
You may have noticed that the Instagram Stories of the people you follow most often appear first.
But you’re also seeing them depending on how recently they were posted. Putting yourself in the spotlight might help you attract more viewers.
Feedback may be given quickly when reading a story.
Your social media, blog, YouTube, and podcast material may all benefit from a deeper understanding of your audience.
To solicit opinions and suggestions, try including a poll, quiz, questions box, or slider.
Instagram provides a ready-made audience for the vast majority of marketers. That saves them the trouble of having to begin their audience-building efforts from scratch on yet another service.
It’s beneficial to post a few Stories throughout the day if you’re already including this tactic into your plan.
Which One Is Worth Your Focus?
In the struggle between Snapchat and Instagram Stories, your audience’s preference will ultimately decide the victor.
If you aren’t reaching your target demographic with your social media material, it’s not doing you any good to share it.