Use Instagram with a plan to maximise your organisation’s impact. A drive like this could be launched to solicit funds or recruit helpers.
Creating company rules for Instagram use is crucial for non-profits.
Why? Every piece of material, no matter who writes it, will have the same tone and manner if the nonprofit has a set of guidelines to follow.
The basics of brand rules include:
- Dimensions and positioning of logos in pictures
- Graphics colour palette
- Headline, subheadline, body, and URL fonts Image font Voice font
- Correct words
- Hashtag compilation
Once you’ve established your brand standards, make sure everyone who posts to Instagram on behalf of your charity does so in accordance with those guidelines.
Formulate a plan for content promotion.
After establishing your Instagram presence and settling on some company standards, it’s time to start thinking about content marketing. Before we get started, I wanted to share some fascinating Instagram usage and viewership statistics that I found while using Hootsuite.
- People from all walks of life use Instagram.
- At least one company is followed by 80% of consumers.
- Instagram is used by 71% of U.S. companies.
- The Instagram engagement percentage is 2.2%.
- Seventy-two percent of Instagram followers are young adults.
- Generation Y accounts for 34%.
- Daily, 500 million individuals use Stories.
Identifiers and Captions
Capturing comments and hashtags are critical to connecting with your target audience on a deeper level through your images.
Captions can be short and sweet, or they can go into great detail. (up to 2200 characters). It may take some experimentation to find the tone of commentary that best resonates with your target audience. You can tell what is successful and what isn’t by looking at metrics like likes, interaction, and remarks. You can use these metrics to see what kind of material performed well on a given article, and then create more of the same. If you’re already seeing the same results, you should start increasing your frequency of these images on Instagram.
- A happy lady poses in front of a cloud filled with hashtags.
- Using hashtags is a great way to get your charity noticed by new donors.
- If you want your comments and Stories to reach the widest possible audience, you should use a keyword. Simply put, what is a hashtag? It’s a term or phrase that can be typed into a search engine to help people quickly find what they’re looking for. Don’t forget that including keywords can boost interaction. You’re limited to 30 keywords per post and 10 per Story.
Put Instagram Stories to Use
Instagram Stories is a crucial part of any discussion about the platform’s value for charities. Users can personalise presentations with their own media (photos, videos, drawings, text, stickers, GIFs, and even contribution links) using this function. In contrast to perfectly staged feed pictures, a charity can use Stories to humanise their cause and organisation.
When and why would you use Instagram Stories? Some ideas from CauseVox:
- Focus on the contributions of workers and supporters
- Provide an insider’s view of the company.
- Give examples of how the goal has benefited those it has helped.
- Market Activities
- Fundraising appeal
- Advertise your other social media accounts.
After 24 hours, Instagram Stories will vanish from your stream permanently. Make a Story Highlight to keep the tale safe. Once a highlight has been made, it can be used to store not only the current image but also subsequent slides. You can give your profile’s Story Highlight a caption and a cover picture to make it stand out. Until this feature is removed, it will continue to appear on the Instagram page. Hootsuite provides an outstanding Instagram Stories guidance for those interested in learning more.
Make a Content Schedule
Now that you know the fundamentals of Instagram for charities, it’s time to create a content schedule; we recommend planning ahead at least six months. The schedule should detail the timestamps for all Instagram posts, including pictures, videos, and Stories. Consider these points as you plan your content:
It’s suggested that updates occur daily. However, if you don’t have the time or means to do so daily, that’s fine too. The trick is to maintain a level of audience interaction. We recommend using a content management system like Hootsuite, Buffer, or SocialOomph to streamline the process. Many of them allow you to create a free account with rudimentary features, such as scheduling and organising your entries.
Follow Progress
Your nonprofit’s Instagram content marketing strategy needs to account for post-campaign evaluation. At the three-month and six-month marks, you should examine in-app Instagram data like:
- Interactions
- Celebrity sightings
- Clicks on a Website
- Reach
- Impressions
- Target Markets
- Various Ages
- Gender
- Fans congregate online during busy hours
You can use this information to see if your SMART objectives were achieved or if you need to make any changes. Hootsuite is just one CMS that offers an analytics interface packed with broad data, post-level results, and adaptable reports. Iconosquare provides a free and comprehensive Instagram assessment that details your account’s strengths and weaknesses.