Finding a specific audience is the first step in using social media effectively for your brand. Your audience’s impressions and interactions with you will shift after you find your voice and learn how to speak to a certain demographic across all media.
Consider the following scenario as an example of a niche: rather of straining to be heard over the din, why not simply choose a quieter place?
TikTok is the same as the rest. It’s nearly more crucial for marketers to target a specific demographic with their TikTok advertising. In the past few years, the network has spawned innumerable subset communities thanks to its robust algorithm and enormous user base.
The rewards for a brand that masters its TikTok strategy and successfully reaches its target audience are substantial. Therefore, without further ado, let’s delve into how you can zero in on your niche, locate the ideal influencers to collaborate with, and see your TikTok account explode in popularity.
WHY SHOULD BRAND LEVERAGE ON TIKTOK?
You won’t find another social media app like TikTok. It’s no longer just an app for teenagers to post dance videos on; over half of all 18- to 29-year-olds in the United States regularly use it.
And it’s a fantastic chance for businesses to try new things and expand their brand.
While though a lot of what you’ll see on TikTok will also be found on other social media sites, you’ll also find plenty of exclusive stuff.
Within the first half an hour after a user downloads the app, TikTok will begin recommending relevant, personalised content based on the individual’s preferences. So, marketers have a fantastic potential to expand their reach on TikTok.
TARGETING CERTAIN AUDIENCE ON TIKTOK
We’ve established that choosing your niche is crucial; now, how can you really sink your teeth into it? What follows is some advice that should prove useful.
TAKE A DIFFERENT TACK WITH TIKTOK
It’s simple to treat TikTok like any other social media network and broadcast the same video to everyone. Successful businesses on TikTok, however, are aware that they need to adopt a new approach and create material tailored to the platform.
TikTok is home to a distinct demographic, and its users engage with the app in ways that differ from those of more established social media. TikTok’s material is less polished, more realistic, more down-to-earth than that of photo-sharing applications, which tend to feature retouched and aspirational images. The brands that have found the most success on TikTok are the ones that have recognised this fact and adjusted their approach accordingly.
For example, The Washington Post is one such company; their Instagram is as plain, informed, and serious as you’d expect, but their TikTok is quite different. The news of the day is still the focus, but the writing is light, interesting, and based on current trends.
TRY NEW THINGS WITH YOUR CONTENT
Successful brands on TikTok tend to be those with a willingness to try new things. Your audience’s favourite videos will fast go viral thanks to the algorithm’s rapid promotion.
You may learn more about your niche and its audience as you experiment with different approaches. It’s important to double down on brand strategies that have proven successful through experimentation.
KNOW YOUR TIKTOK MARKET
We don’t mean general topics like “fashion,” “beauty,” “fitness,” or “food” when we talk about TikTok “niches.” TikTok’s algorithm caters to more specific niches, such as those concerned with ethical acne treatments, dark academia fashion, apartment-based workouts, and gluten-free, vegan food.
Users often wind up in these subgroups without actively seeking them out. The user’s behaviour on the page is analysed by an algorithm to discover what kinds of material they find engaging. In order to establish your brand, you may choose to operate within a broad subcategory (such as fashion) before branching out into several more specific ones (such as sustainable fashion, festival clothes, capsule wardrobe basics).
If you have a solid TikTok approach, you can determine which of your videos are most popular with viewers in your niche.
STOP MAKING ADVERTISEMENTS AND START MAKING TIKTOKS
TikTok does, in fact, offer a paid ad scheme wherein sponsored movies can be embedded into users’ For You Pages. Yet, your videos will also benefit immensely from being processed by the algorithm. There’s a chance that the user who’s there for fun, not business, would appreciate the more natural tone of these posts.
CONVEY THE WAYS IN WHICH YOUR GOODS OR SERVICES WILL HELP OTHER PEOPLE
Examples abound of product videos inside a TikTok specialty becoming viral naturally owing to the enthusiasm of the creator’s audience. From clothing and skincare to home appliances, you can find posts using the hashtag #tiktokmademebuyit.
Videos advertising must-have things from Zara are constantly circulating TikTok, and a skincare product called Cerave became a huge hit when its fans raved about it on the app.
Locating relevant creators to aid in TikTok success
FINDING PERFECT CREATORS TO AID IN YOUR TIKTOK SUCCESS
It’s essential to TikTok’s success to invest in partnerships with creators and collaborate with them. You need to identify the ideal creators whose values and aesthetics mesh with your own in order to successfully collaborate with them.
Check out our in-depth look at influencer marketing and how to build a strategy for your brand when you’re ready to begin collaborating with TikTok influencers.
The TikTok Marketplace is where you may connect with TikTok creators on an individual basis if you’re ready to take the plunge. On the other hand, if you really want to make an impact on TikTok, you should team up with other creators in your field so that you may expand your campaign together. By taking this action, you can establish new hashtag trends and reach a whole new demographic with your brand’s message.