Everyone seeks backlinks from respected sites. This essay will question the conventional wisdom on how to acquire high-authority backlinks and explain why they are so crucial to search engine optimisation.
Just what is a Backlink with High Authority?
Any inbound link from a website with a DA or DR score of 70+ is considered a high authority backlink.
Sites with a high Domain Authority or Page Authority tend to be very well established and have a lot of high-quality inbound connections.
If you want to improve your site’s search engine rankings, you should focus on acquiring as many high-authority backlinks as possible.
How About We Break Down the Meaning of “Authority”?
Search engine optimizers use the term “authority” to refer to a website’s status as an authoritative voice in a specific field.
Moz, a developer of search engine optimisation (SEO) software, developed a metric called “domain authority,” which assigns a score out of 100 to each website. Domain authority improves as your site rises in the rankings.
Many search engine optimizers (SEOs) today consider the DA ranking system to be antiquated and instead rely on the Ahrefs DR (domain rating) system. Similar to Moz domain authority, it uses a scale from 0 to 100 to rank websites.
See our piece on “How to Increase My Domain Authority” if you’re interested in learning more about how to boost your own DA.
How Google Determines the Value of a Link?
Realize that not all inbound connections are created equal.
This makes great sense when you consider that Google can’t treat all inbound connections as equal, therefore it needs some way to assign relative importance to different links.
You can expect a lot more clout from a link appearing in an editorial piece on Vice or Business Insider than you would from a link appearing on the website of your neighbourhood hairdresser.
The more links to your site there are that come from reputable resources, the higher up in the search results you will appear. This is because Google’s ranking algorithm will interpret this as evidence that your site is valuable and trustworthy.
Do you think DA is crucial?
In general, better Google rankings follow from a greater domain authority or domain rating.
If your on-page SEO and content strategies are solid, a higher DA score will almost certainly improve your ranks.
To begin, let’s define high-authority backlinks.
Links from reputable, authoritative sources are considered high authority backlinks.
However, the bar for what constitutes a highly authoritative website in a specific field may be set significantly lower.
Because there aren’t as many websites in the pet industry as there are in, say, business or marketing, one with a domain authority of 55 or above is frequently seen as authoritative in that niche.
As a result, you should expect to see a general decline in industry-wide website authority.
There are also a lot of useless DA75 sites out there. A high DA score, then, is no guarantee of a quality website.
Better quality than greater quantity.
Since more links have been shown to result in greater search engine rankings, link volume has become a major obsession for many in the SEO industry.
How to Get Links from Trustworthy Sites?
Since acquiring genuine high-authority links is so challenging, reputable link building businesses will typically demand exorbitant rates for their services.
Having said that, we have detailed some of our most well-liked techniques for acquiring backlinks.
Guest Posting
Ignore what anyone says; this is still the best strategy for gaining links from high-quality sites.
Guest posting for high authority links, however, requires content of a very high standard.
HARO
Help a Reporter Out, or HARO, is a website that introduces reporters to potential interviewees.
Large-scale publications represented on HARO include GQ, Business Insider, and Vice, among others.
The approach is straightforward: reporters describe the information they need, and you send it by email.
If your comment is used, the writer will likely include a link to your website.
It’s a wonderful, scalable method of getting a tonne of quality backlinks to your main page.
Swapping and Trading Links
This is a rarely used tactic that, if executed properly, can be exceedingly secure.
The concept is straightforward: well-established websites usually have an SEO team that is aware of the importance of inbound connections. They are cognizant of the value that a link can bring to their site.
Promotional Efforts for Shareable Content
Everyone looks up to this tactic, yet it’s quite challenging to put into action.
It goes by a variety of labels, including “SkyScraper,” “Data-Driven content,” “Journalist outreach,” and so on.
But it all boils down to the same thing: making something truly remarkable and sharing it with the appropriate audience. It’s difficult, but we’ve devised a system to reliably get PR backlinks.
If you’re serious about making it in life, you should check out Brian Dean’s latest course, Get Press Every Month.
Making curated reports, which are essentially just appealing compilations of preexisting data, is a popular approach right now.
Avoiding Mistakes
Unscrupulous vendors selling ‘high authority’ connections on sites like the Huffington Post and Forbes magazine for upwards of $2000 is a longstanding problem in the link building industry.
To the dismay of link merchants on websites like Black Hat World, Forbes and Inc. magazines have begun to apply nofollow tags to the majority of external links from contributor accounts.