5 Tried And Tested Ways To Drive Traffic From TikTok

Want to increase the visits to your website? Learn how with the use of TikTok that is out here!

TikTok is not only a lip-syncing application for entertainment among teenagers. It is the third most popular social media platform with one billion active users. It is surprising to know from the recent reports that 37% of TikTok users earn an income of $100k through this channel. With more user engagement, TikTok has become a great marketing medium for businesses to showcase and sell their products or services.

Now, let us dive in to discuss some of the best ways to boost your website traffic on TikTok!

#1. Provide A Great Link On TikTok Bio

Switching to a TikTok business account is better for brands because TikTok provides several new features for business accounts. TikTok provides an option to include a link in your bio. When your ultimate goal is to increase your website traffic by using TikTok, it is better to include your homepage URL in your bio. Design a user-friendly website with perfect landing pages to keep TikTok audiences within your website.

#2. Use Influencer Benefits

One of the most excellent methods to boost organic traffic to your website is to leverage influencer marketing. The first step is to identify the right influencer suitable for promoting your products or services in the correct way. You could use the TikTok For You page & Discover tab or use the influencer marketplace to find the one that suits best for your brand. Approach them to collaborate and use their talent as content creators to grab audiences and drive traffic to your website.

#3. Run TikTok Ads

The ads feature on TikTok is a great way to increase your audience engagement with your website. Since TikTok is a relatively new platform, running ads could help you gain potential TikTok followers for your account. TikTok ads allow you to reach target audiences and boost your content visibility with a higher engagement rate. There is an option to provide a CTA while running ads, thus improving your website traffic. Either you or your influencers can run ads on your TikTok account with a proper CTA. The best thing about TikTok ads is that any users can directly visit your website when having your website URL in the CTA button.

#4. Publish Engaging Content

The main reason for the rise of TikTok popularity is the engaging content that attracts more audiences. Great content increases followers with millions of views for your first TikTok video. Get organic traffic by creating engaging content that attracts your audiences. Some kinds of content that make your audiences engaging are:

  • How-To videos
  • Behind-the-scenes videos
  • Tutorial videos
  • Educational videos

Using the above video concepts, engage new audiences and convert them into your potential followers in a short time.

#5. Utilize TikTok Live Feature

The live streaming feature gets unlocked when your followers count on TikTok reaches 1k. Going live on TikTok is an excellent way to find new audiences and engage your existing audiences too. The live streaming feature benefits brands in showcasing their product which creates immense trust among target audiences. The TikTok live displays on the ‘For You’ page, making it easier to find new audiences who scroll their feeds. Also, offer some giveaways for audiences who visit your website, like using your coupon code on their purchase after the live stream. So, the opportunity of getting website visits increases when you go live on TikTok often.


Since TikTok is an entertaining platform, it gathers the attention of millions of audiences higher than any other social media platform. Leverage the power of TikTok with the above useful tactics and grab the attention of millions of viewers towards your website to increase your organic traffic.